Interview: How Procter and Gamble Learned To Love YouTube


“Action is purposive conduct. It is not simply behavior, but behavior begot by judgments of value, aiming at a definite end and guided by ideas concerning the suitability or unsuitability of definite means. . . . It is conscious behavior. It is choosing. It is volition; it is a display of the will.” Ludwig von Mises

As a former employee of P&G I am always proud to learn from the future of one of the greatest companies on Earth.  P&G provides with hundreds of consumer goods to millions of human beings at competitive and wonderful prices.  Indeed, companies like P&G are the result of team working leaders who create a better future by giving irreplaceable experiences to its consumers.  In the following video, Melanie Healey (P&G Group President, North America) and Filippo Passerini (Group President, CIO, P&G) explain how success is about networked technology, big data analytics and 1-to-1 marketing.

As Passerini asserts, what we need right now is “business people that have passion for technology but (who don’t forget) that they are businesspeople”. Further, Healey elaborates on how global channels are currently working in global scale.  As Healy explains, they create plans that “deliver strategies faster, cheaper and better” in order to create business plans in order to fulfill the business needs.

Indeed, in a globalized world opportunities appear logarithmically while strengths are developed by giving always an added value for consumers.  Indeed, as philosophers like Ayn Rand and economist Ludwig von Mises so wonderfully elaborated as it is the philosophy of the entrepreneur what allows him to pursue successful projects.  What gives the entrepreneur the ability to succeed are market signals, which are necessary to determine what people might want and how well it was provided. Even the smartest person can’t learn if a teacher uses black chalk on a blackboard in a dark room. No entrepreneur can succeed in isolation.

Entrepreneurs and successful men with values like them are what we need in the world! People ready to create something better and work hard!

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