Interview: How Procter and Gamble Learned To Love YouTube

“Action is purposive conduct. It is not simply behavior, but behavior begot by judgments of value, aiming at a definite end and guided by ideas concerning the suitability or unsuitability of definite means. . . . It is conscious behavior. It is choosing. It is volition; it is a display of the will.” Ludwig von Mises

As a former employee of P&G I am always proud to learn from the future of one of the greatest companies on Earth.  P&G provides with hundreds of consumer goods to millions of human beings at competitive and wonderful prices.  Indeed, companies like P&G are the result of team working leaders who create a better future by giving irreplaceable experiences to its consumers.  In the following video, Melanie Healey (P&G Group President, North America) and Filippo Passerini (Group President, CIO, P&G) explain how success is about networked technology, big data analytics and 1-to-1 marketing.

As Passerini asserts, what we need right now is “business people that have passion for technology but (who don’t forget) that they are businesspeople”. Further, Healey elaborates on how global channels are currently working in global scale.  As Healy explains, they create plans that “deliver strategies faster, cheaper and better” in order to create business plans in order to fulfill the business needs.

Indeed, in a globalized world opportunities appear logarithmically while strengths are developed by giving always an added value for consumers.  Indeed, as philosophers like Ayn Rand and economist Ludwig von Mises so wonderfully elaborated as it is the philosophy of the entrepreneur what allows him to pursue successful projects.  What gives the entrepreneur the ability to succeed are market signals, which are necessary to determine what people might want and how well it was provided. Even the smartest person can’t learn if a teacher uses black chalk on a blackboard in a dark room. No entrepreneur can succeed in isolation.

Entrepreneurs and successful men with values like them are what we need in the world! People ready to create something better and work hard!

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Milton Friedman and Social Security Taxes

Agreeing with the economist Milton Friedman,

“one of the things that have always shocked me is how people, whom I would have trust with my pocket book in their private capacity and of whom I would never question their integrity, will in their public capacity -because they believe it is in the best interest of other people- lie to the American People.”

And this is exactly what happens with Social Security in the U.S. and with the immense Nanny State in Europe and with the corrupt welfare systems of Latin America; all of which I have been able of knowing.  I invite you to take a look to this short video of Milton Friedman (1975) explaining how the Social Security taxes are fundamentally a lose-lose option for employees, employers and society.

Free Objectivist Books for Students

Jason Crawford, of The Rational Egoist opened a website: http://freeobjectivistbooks.org/ aimed at providing to young creative minds with the opportunity of receiving Free Philosophy books.  The books are non-fiction and fiction and all are related to Objectivism, the Philosophy of Ayn Rand.

I invite you to apply for a book and take advantage of such a wonderful opportunity!  Sign up today to get a free book, or to donate books to eager readers! And feel free to pass this on to a friend, forward it to a mailing list, or post it on a relevant board or group.


New Online Campus for the Study of Philosophy!

I have recently being informed about a new Objectivist Philosophy Program coming online next January 10, 2012.  The program is sponsored by the Ayn Rand Institute that will create an online Campus.

ARI Campus will allow students around the world to take courses at their own pace and on their own time—for free. Students at all levels will be able of exploring educational materials in multimedia courses.

Initial course offerings will include the following:

The full, public launch of the site is slated for September of 2012. Add to your calendars the date January 10, 2012 and log in to the initial courses that will be offered by the ARI Campus!

PPs, from Spain to Guatemala

Belisaire demandant l'aumone Jacques-Louis de ...

The PP’s have just won the executive elections in two very distinct cultural, political and economical contexts in Spain and in Guatemala.

The PP’s (The Partido Popular in Spain and the Partido Patriotain Guatemala) implemented a ochlocratic discourse with which they won the support of the majorities. In Spain, the Partido Popular discourse appealed to the masses by claiming that the Socialist Party (PSOE) had failed to be responsible in managing the economic crisis and that the solution was a paternalistic leader like Mariano Rajoy who was to bring order.   In Spain, the  current economic and social crisis raised the unemployment rate from 8.1% in 2006 to a historical level of 20% by 2010 an 21.5% by September, 2011. More so, the increasing financial crisis in the region continued to  debilitate the government of José Luis Rodríguez Zapatero (PSOE) whose premiership policies of raising taxes and the lack of a coherent economic plan were ineffective to tackle unemployment and reducing the government deficits from two digit numbers.

In Guatemala, the same ochlocratic discourse won the support of the masses by criticizing the Party Unión de Esperanza Nacional (UNE) and its irresponsibility to stop the organized crime elites that control most of the government’s structures (corruption with money from organized crime has captured the local, judicial, legislative and executive powers). Their campaign also identified in the figure of Otto Perez Molina (known as Mano Dura ‘hard fist’) the leader that was going to stop the advance of corruption and organized crime.

Independently of the achievements that either of these political programs will have in their countries; it is evident that the paternalist and populist discourse is again an effective tool to manipulate the masses in moments of economic and social crisis. Unfortunately, these discourses implemented by the “Conservative/Right” movements in their respective contexts have historically failed to solve the problems they aimed to fix. The long-term effects of these discourses have led to an increased disenchantment with the economic elites (usually linked to right movements) and to the reelection of leftist movements after the end of the “conservative/rightist” terms.

The problem with these discourses is linked to one single philosophical concept. That is the concept of Collectivism that has caused for several centuries so much poverty, hunger and suffering around the globe,

“The political expression of altruism is collectivism or statism, which holds that man’s life and work belong to the state—to society, to the group, the gang, the race, the nation—and that the state may dispose of him in any way it pleases for the sake of whatever it deems to be its own tribal, collective good.” Ayn Rand

Let us hope that Spain and Guatemala will find a right philosophy sooner than later.