Interview: How Procter and Gamble Learned To Love YouTube

“Action is purposive conduct. It is not simply behavior, but behavior begot by judgments of value, aiming at a definite end and guided by ideas concerning the suitability or unsuitability of definite means. . . . It is conscious behavior. It is choosing. It is volition; it is a display of the will.” Ludwig von Mises

As a former employee of P&G I am always proud to learn from the future of one of the greatest companies on Earth.  P&G provides with hundreds of consumer goods to millions of human beings at competitive and wonderful prices.  Indeed, companies like P&G are the result of team working leaders who create a better future by giving irreplaceable experiences to its consumers.  In the following video, Melanie Healey (P&G Group President, North America) and Filippo Passerini (Group President, CIO, P&G) explain how success is about networked technology, big data analytics and 1-to-1 marketing.

As Passerini asserts, what we need right now is “business people that have passion for technology but (who don’t forget) that they are businesspeople”. Further, Healey elaborates on how global channels are currently working in global scale.  As Healy explains, they create plans that “deliver strategies faster, cheaper and better” in order to create business plans in order to fulfill the business needs.

Indeed, in a globalized world opportunities appear logarithmically while strengths are developed by giving always an added value for consumers.  Indeed, as philosophers like Ayn Rand and economist Ludwig von Mises so wonderfully elaborated as it is the philosophy of the entrepreneur what allows him to pursue successful projects.  What gives the entrepreneur the ability to succeed are market signals, which are necessary to determine what people might want and how well it was provided. Even the smartest person can’t learn if a teacher uses black chalk on a blackboard in a dark room. No entrepreneur can succeed in isolation.

Entrepreneurs and successful men with values like them are what we need in the world! People ready to create something better and work hard!

Discourse: Nationalization, Private Companies and Crony Capitalism

The neoliberal (a.k.a. crony capitalism) ruling of the world during the last 50 years is usually generalized as a “big fish eats small fish” relationship. The story continues, with the big fish in Washington, Brussels and Moscow fed themselves with the riches of the world and profited from globalization.  Meanwhile, the small fish continued breeding and feeding the always hungry lords.  This general discourse is repeated in most if not all the academic papers dealing with postcoloniality and globalization.

The impact of the ideas of these intellectuals is widespread and not easily observable for the ignorant masses.  As such, when you read the newspapers in Latin America or Africa in regard to the “new” nationalizations being undertaken by the “new” socialist/anti-neoliberal governments in Argentina, Bolivia, Brazil, Greece, Lithuania, and Sri Lanka since 2011 people usually ignores that there is nothing “new” in these actions.

These nationalizations of privately owned assets have been in many of the cases actual renationalizations of companies that were not owned by the principles of free market ideas, but that had been privatized by corrupt social democratic governments 50, 40 or 10 years before and who created new privately owned privileged companies.  As a result of these social democrat and socialist governments many privately owned companies emerged as the bastions of crony capitalism, inefficiency and corruption.  The previous, generally increased as closer the national industries were owned by crony private companies that owned single-crop cultive exports and resource rich regions.

To mention short examples of the previous, recently in Argentina Yacimientos Petrolíferos Fiscales (YPF; English: “Treasury Petroleum Fields”) was renationalized (not nationalized) by the government under claims of corruption, inefficiency and negative benefits to their national interests.  In Bolivia, Transportadora de Electricidad (TDE) was nationalized by Evo Morales government.  However, TDE was also a fruit of the neoliberal and crony capitalist deals established in 1952 after a coup d’état that established a military socialist democracy with the party  Revolutionary Nationalist Movement (MNR) which allied into a military-nationalist clique that lasted for 50 years.

Privately owned companies produce always more efficient and better products than state-owned companies.  However, privately owned companies that have benefited from government granted privileges for decades not necessarily will produce more and better services and products than state-owned companies.  The previous is something that few of us dare to identify and explain with a non-contradictory historical and philosophical background.  Meanwhile, the great majority of academics influenced by collectivist philosophies will start writing articles and books applauding the “successful” renationalizations and condemning those free-market authors who will write back and fight.

Indeed, there is a difficult road in defending private property and privately owned businesses in the context of countries and regions that lack respect for individual rights and the rule of law.  As such, to defend the private vs collective in those circles it is necessary that first we identify how the societies are currently organized around the collective inefficient systems of social and economic organization.  In the case of Bolivia and Argentina it is necessary for us to identify how these business and societies are not structured and organized around the principles of free market and individual rights.  By understanding and explaining this clearly there will be a chance to change the discourse of discussion from “why is renationalization good?” to “why laissez faire capitalism is better than the privately owned business of crony capitalism?”

2012, Early Summer Reading List #Books

I am reading all day long specialized non-fiction books and journal essays.  That is how life is like when you want to be an Academic in a world in which competition is getting harder and harder.  However, I also find some time to read good non-fiction from other specialties or great fiction and poetry that allows me to romanticize.

Choosing good non-fiction is very hard for me since the offers are so many and the time to read is so reduced. Plus, the new offers in the market are huge and I learned when working as Collection Developer for my college library that even reviewing the best book review magazines takes a lot of time.

I found this list of the 2012 Pulitzer Prize winners that will surely help me choose the best non-fiction to read this summer when traveling for holidays.  I hope you will also find this list helpful!  Also, I add some other fiction books from my ongoing list of “pending to read” that may be also helpful for you!

PULITZER WINNERS 2012

MORE FICTION Recommendations

If you have some recommendations please share them with me! I’d love to have them in my reading list! 😀

Free ebook: The Morality of Capitalism by Tom G. Palmer

Today I finished reading a great book titled “The Morality of Capitalism” written by Tom G. Palmer.

The book is the result of a project done by the US based think tank “Students for Liberty“. As explained by the think tank leaders, the book was written as a “new tool in the fight for liberty, a new book on The Morality of Capitalism, What Your Professors Won’t Tell You.”

About the book by John Mackey, CEO of Whole Foods

The book can be downloaded for free in the following website: full PDF of The Morality of Capitalism, What Your Professors Won’t Tell You or can be bought at only $0.99 in a Kindle format via Amazon.com

About The Book

“Love and friendship are the fruits of mutual benefit through cooperation, whether in small or in large groups.  Without such mutual benefit, society would simply be impossible.” – Tom G. Palmer

The book combines the writings of various philosophers, economists, Nobel Prize winners, and entrepreneurs to make the case that not only do “markets deliver the goods” as Vernon Smith says, but that a true free market system is a prerequisite for a just, prosperous, and cooperative society.

More resources like videos, websites, and similar works in Arabic, Chinese, French, and many other languages can be found in this link.

April 23, 2012. World Book and Copyright Day

Today I am joining the celebration of the World Book and Copyright Day (also known as International Day of the Book or World Book Days) a yearly event on 23 April, organized by UNESCO to promote readingpublishing and copyright. The Day was first celebrated in 1995 and in 2012 the UK World Book day was celebrated on March 1, 2012.[1]

As part of my celebration I am sharing with you some quotes from one of my favorite books.  This year I have chosen the book “The Law” written by Frederic Bastiat.  The book was first published as a pamphlet in June, 1850  and later became widely read in Europe and the world.

Life, liberty, and property do not exist because men have made laws. On the contrary, it was the fact that life, liberty, and property existed beforehand that caused men to make laws in the first place.” ― Frédéric Bastiat, The Law

In The Law, Bastiat states that “each of us has a natural right — from God — to defend his person, his liberty, and his property”. The State is a “substitution of a common force for individual forces” to defend this right. The law becomes perverted when it punishes one’s right to self-defense in favor of another’s acquired right to plunder.

Bastiat defines two forms of plunder: “stupid greed and false philanthropy”. Stupid greed is “protective tariffs, subsidies, guaranteed profits” and false philanthropy is “guaranteed jobs, relief and welfare schemes, public education, progressive taxation, free credit, and public works”. Monopolies and Socialism are legalized plunder which Bastiat emphasizes is legal but not legitimate.

If you are interested in reading more about this ideas here are the links to the book,

The Law (English Edition) via Amazon.com

La Ley (Spanish Edition) via Amazon.com

La Loi (annoté) (French Edition) via Amazon